Let’s face it, whether you call it multi-level marketing, direct sales, or network marketing, the entire industry gets a bad rap. It’s often labeled as a pyramid scheme or get rich quick scam, and frankly, there is ample evidence to approach it with caution. However, as I have studied trends in this business model, I have come to a very different conclusion. One that actually suggests that network marketing can play a crucial role in how well baby boomers and others transition into retirement.
It is only the best mlm leads companies that can facilitate the best process to grow your business. It should be able to adjust to your times and provide you with an interface that can help you reach your goals. A company that can help you built your name, reach more customers within a short period of time could help move your business to the next level.
Rather than focusing solely on the technical aspects of how the best MLM leads are generated , we are able to dramatically improve overall conversion rates and quality of network marketing leads by adjusting the entire opt-in process through the eyes of your prospects. Our job is to understand what your prospects want and to help them get it. We believe technology and design should follow people, not the other way around.
The best thing that I can tell you from years of experience trying various companies is that there is no short cut. There are many MLM lead companies out there and several that purport to 'break the compensation structure' of MLM companies. But stop and ask yourself that if they were making so much money with this 'system' in a network marketing company... so much so that they broke the compensation structure... why are they spending so much time creating and marketing this system?
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5. Internet. Having a personal Web site linked to your company's Web site is becoming mandatory for the successful distributor. Your Web and e-mail addresses are the technological version of a business card and brochure. Internet recruiting still requires some high touch to entice people to view your page. Because this is of significant interest, I'll address Internet lead development techniques in detail in a future article. For now, view it as a support tool and not as an alternative to personal interaction.
“What causes the average, otherwise shy person to suddenly think they can be a wealth-generating salesman? Because someone showed them “the math.” I’m sure you’ve heard it. All you have to do is find 5 people to join, and those 5 will find five, and those five will get five, and 6 months later you will have 20,000 people working for you, and you’ll be earning $10,000 per month. Really?
Kathleen, you are right about the “direct sales” thing. They use it because MLM has the well-deserved bad connotation with pyramid schemes. I try to explain to people that true direct selling would be something like Ebay… there’s no inherent multi-level commissions implied by the term “direct sales.” It almost reminds of calling an illegal dog fight a “recreational gaming event.” It may be true, but is far from an accurate description.
Don’t give up, and don’t throw money into areas where you don’t have to. There’s no such thing as completely free marketing leads – you are always risking something, whether it is your brand, or your future earning potential. However, with good networking, passion, and the right people, you can achieve success. Talk to some mentors and more experienced marketers today, and see what they have to say for you. You may be surprised at how much you can bring in, with the right choices when you are getting started.