Proven MLM Lead Generation Strategies for EXPLOSIVE Results

Sunday, June 5th, 2011 at 8:45 pm

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MLM Lead Generation

It is a fact that MLM Leads are the foundation of any successful business. This is the most important skill to learn for prosperity is MLM lead generation. Every top earner online or offline has mastered this science. Lead generation is an acquired asset for any individual. It’s not this very difficult thing that takes a college degree to figure it out. For the most part, it is as simple as A-B-C. Just imagine how your business would completely transform if you could generate 50-100 laser targeted leads every day. Be sure to read every word on this post/article as I will explain how this is done.

Let’s review the average networkers experience right after joining in Network Marketing. You may relate quite closely as you may have heard of your warm market. You were told to make a list of 100+ people that you can talk to about your new business. This is not MLM Lead Generation. Unfortunately, this list of friends and family are not target prospects in the least. And if you are not an established leader in your community it can be very difficult to get any of these people to join you in business.

This is not your fault as 95% of networkers fail to sponsor anybody in their MLM. This does not have to be true for you if you use strategic lead generation tactics. What we really need for MLM lead generation is targeted prospects that are open to and respect network marketing as a business model.

Why MLM Lead Generation

So let’s say maybe you are able to sponsor some people into your organization. What happens when you run out of leads? Well, many business owners turn to paid MLM leads. Another name for paid leads is, “opportunity seekers.” And that is exactly what they are, “seekers” and not “action takers” or “doers.” These are probably not the kind of people you want to work with in business. You will end up having to babysit them and most likely they will never produce results. You want to work with action takers. People who are business oriented and will not need you to hold their hand every step of the way. Obviously, I would never advise you to purchase MLM Leads because of the pitfalls they offer. Generating your own mlm leads is much more effective.

Offline strategies for MLM Lead Generation

There are many different ways to get leads offline. A few would be with flyers, sign banners, and drop cards. Of these three, drop cards are the least expensive and likely the most profitable.

Drop cards are cool because you just place them in inconspicuous places where people may come across one and pick it up. I have seen some very attractive drop cards made to look like a hundred dollar bill. The idea is for somebody to pick it up thinking they just found a hundred dollar bill on the ground. On the card you have some compelling ad copy/writing with directions to a particular phone # to call or website to visit. Drop cards should be placed where they will be found and even if it is dropped again, somebody else will pick it up later.

Internet Strategies for MLM Lead Generation

We live in a generation where the Internet provides many very effective ways to prospect others and a large scale. Whether you are using paid or free marketing, the concept is the same. You goal is to drive laser targeting traffic or visits to your websites. If your websites are constructed properly with lead capture forms, you will generate MLM leads.

Paid website traffic -

If you have the budget to pay for traffic, this may be right up your alley. Pay-Per-Click is very effective as you will only pay for somebody to click on your ad. The cost of a click varies according to the site of which your ads are hosted and how well you research your target before posting ads.

The most popular places to generate paid traffic are with Google Ad-words PPC or Facebook PPC. Paid traffic is only effect as long as you have the money to keep your ads running. If your budget runs out, then you will no longer be able to run your ads.

It has been said, you should have at least $1000 per month in advertising budget for Pay-Per-Click marketing. Otherwise, use free marketing. Many times, free strategies are much more effective.

Free website traffic -

This is where every networker should start with MLM Lead Generation.

Also called “organic traffic”, most free strategies have a long lasting effect on website visits. For example, an article you created that is back linking to your website will exist on the web forever. Whereas, with paid advertising your content or ads only exist as long as you are continually paying for them.

Organic traffic is created by Search Engine Optimization or SEO. This is where you strategically place content all over the web to be found by search engines like Google, Bing, and Yahoo. You will target keyword phrases like, “MLM Lead Generation” so your content may be found by a targeted prospects looking for ways to generate leads for network marketing. Again, your content will have backlinks to your website where you may harvest lead information with opt-in forms.

There are many different free strategies to choose from. The most common are articles, press releases, and videos. The key is to choose just one and master it before moving to another. Many online network marketers have built massive businesses with one or two of these free strategies.

Now I must say to guarantee success with these strategies you will have to invest into some tools to make your life much easier. For example, with Article Marketing Robot you can submit an article to hundreds or thousands of article directories all form one simple piece of software. This will save your hours of posting your articles one by one to each and every article directory on the web. You are in this business to make money and you will need to invest into some tools to make your life much easier and make good use of our time. Time is money.

Lead Capture Pages

All of the traffic you are generating with your content (article,video,ect.) should come to a webpage that has a lead capture form. The principle with these opt-in forms is to offer something for free in exchange for their information. Your offer may be something like a, free training, eBook, or marketing boot camp. (see FREE Facebook training on the right)

This is where attraction marketing comes in. You don’t want to bombard people with information about your business opportunity. Frankly, most people you are targeting are not going to care about your business opportunity the first time they meet you. You need to attract them as a leader would. Provide value FIRST in what you can offer as a leader. Later when you receive their contact info, you will want to connect with them. Pick up the phone and call them. Build a relationship with your MLM leads. Have an email series so they can get to know better. Continue to offer value to them and in turn they will become attracted to you and want to join you in your business.

The concept of attraction is sometimes hard to grasp. But I can promise you this is the only way to build a Network Marketing empire online or offline.

MLM Lead Generation System

You must learn how to leverage a marketing system for your team. To fully take advantage of the Internet and online traffic, you need to have a lead generation system for your team. Duplication is most important in this industry. This is also considering an Attraction Marking System. The Attraction Marketing system you use for you team will be your best trainer. It will have hundreds upon hundreds of hours of training on recruiting, leadership, prospecting, marketing, and MLM lead generation.

Your Attraction Marketing System will provide you and your team all the essentials for successful branding and marketing. It will include customizable capture pages, email auto-responders, sales pages, and many ways to profit from leads that don’t join your network marketing business. Now that’s leverage.

You may try to create your own attraction marketing system on the internet. This is a very expensive and time consuming process. And in most cases never duplicable. That is why having a system you can use and promote to your team members is the fastest and easiest way to get everybody into profits as quickly as possible. Now take action!